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A Lucky Charms Beer That's Magically Delicious

February 26, 2019

By Yasmin Cortez

Beer will now be... magically delicious?

The Smartmouth Brewing Company is cracking a cold one with the Lucky Charms man with this crazy new twist, just in time for St. Patrick's Day!

It's called Saturday Morning.

This sweet and fruity tasting IPA is meant to remind people the days of waking up at the crack of dawn to watch those Saturday morning cartoons while frantically trying to pull together bowl of cereal during the commercials all while wearing the matching set of Ninja Turtles pjs AKA the 'latest fashion.'

"It is just a beer evoking nostalgia in adults who remember days when Saturday mornings were a time that you sat around watching cartoons and playing games," said Chris Neikirk, brewery spokesperson, in a statement to USA TODAY.

The 6.6 percent ABV beer will be brewed with house toasted marshmallows, hopped with Galaxy and Calypso, and dry hopped with "a whole lot more," according to the Virginia Brewery in their announcement on Instagram.

NEW BEER RELEASE -------------------------------- This Saturday (3/2) is the release of Saturday Morning, our newest IPA with marshmallows. Brewed with house toasted marshmallows and cereal marshmallows in the mash, hopped with Galaxy and Calypso, and dry hopped a whole lot more. This IPA is sure to set you back with nostalgia, on the couch, turning on the best cartoons for a Saturday morning. -------------------------------- Available on draft at both locations, and in 16oz cans for a LIMITED time in Norfolk. 4pk limit TBD. -------------------------------- On top of this amazing release, we have a whole slew of fun planned at the Norfolk location. Smartmouth and StarFire present Saturday Morning All Day: 2-6pm - Super Smash Bros Ultimate Tournament & Retro games from @buttonslashers | Local Heroes Comic Sale | Tower of Games Board Games 6pm - Cosplay Contest - Dress up as your favorite Saturday Morning Cartoon character or favorite Super Hero. (Points for being stylish) 6:15pm - Nerd Night Trivia - with prizes 7:30-9:30pm - Music by Baby Josy of LADADA featuring Flamenco Extraordinaire Tom Slay We'll also have Vinnie's Pizza food truck all day slinging amazing pies, so come out for an amazing day of nostalgic fun. -------------------------------- ---------------------- -------------------------------- *** WE ONLY DISTRIBUTE IN THE STATE OF VA AND DO NOT SHIP BEER *** ------------------------------------------------------@buttonslashers @starfirefestival @localheroescomics @towerofgames @ladadaband @vinnysonwheels . . . . . . . . . #craftbeer #instabeer #beerstagram #beersofinstagram #drinklocal #eatlocal #nostalgia #cereal #magicallyridiculous #smartmouthbeer #hashtag #craftbeerporn #beer #757 #smartbeerstupidgood

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Saturday Morning will be released on draft and in 16 oz. cans on March 2 throughout Virginia to limited restaurants, bars and specialty bottle shops.

Magically delicious or magically ridiculous? You tell us!