This is the first time SEMA has ever given away credentials. And they're only for KROQ listeners.

The Specialty Equipment Market Association is the trade organization that assists the automotive aftermarket parts industry. SEMA, as it’s commonly known, holds it’s annual week-long convention in Las Vegas during the first week of November.

The SEMA SHOW could very well be the biggest car show in the world. But it is NOT open to the public! The SEMA SHOW is a trade-only event which means you must either work for or with an automotive-related company. The number of attendees is strictly limited because everyone and their mother would attend if they could. Without a proper credential, you cannot enter the convention center. “Without a proper credential hanging around your neck and you’ll be removed faster than you can say Specialty Equipment Market Association.

Why is the SEMA SHOW the greatest car show on the planet? Imagine you manufacture tires. What’s the best way to display your tires? Mount them to the most amazing car or truck you can find or build. You, as the show attendee are the beneficiary as manufacturers battle for one-upmanship searching the globe for unique rides to show off their products.

The SEMA SHOW is car enthusiasts’ Holy Land.

I’ve made a pilgrimage to Vegas for this event for the past 16 years. I spend at least three full days walking the show. The entire show cannot be seen in one day. If you’re jog-walking, you may be able to see it in two, but you won’t have time to sit, relax, rest or eat lunch. The show spans the entire Las Vegas Convention Center, upstairs, downstairs, inside and out. It’s monstrous and to whoever wins these credentials, I recommend you plan on spending two FULL days at the show, minimum. Bring a DSLR camera and a large capacity memory card or plan on filling up your phone’s memory with hundreds of insane cars and trucks.




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