Beck’s new music video for his single “Wow” is just as strange as you’d expect.
The song now has a video companion with plenty of the same weirdness – melting objects, a dancing Beck, Wild West footage, and more.
Beck’s production team approached several artists, including Andy Gregg, to contribute a number of small clips for the video. “The concept was essentially, in their words, a ‘music video art gallery’, with a handful of artists/animators contributing pieces,” says Gregg.
“Taken together, these clips lend “Wow” a texture that really set it apart, aesthetically—no small feat in a medium that has always hinged on the strange marriage of musical and cinematic expression,” says Wired.com.