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Jack White Ends Acoustic Tour with Important Message: ‘Tell People That Music is Sacred’

By Shannon Carlin

Jack White closed out his run of surprise acoustic shows in the five cities he had yet to play with a special message to fans and perhaps a not so-veiled advertisement for Tidal.

White streamed the show from Fargo, N.D., on Tidal, the streaming music service Jay Z started up with support from other artists like White that promises higher quality audio. The exclusive clip featured White playing solo hits like Lazaretto‘s “Just One Drink” and “Temporary Ground” and White Stripes favorites like “Hotel Yorba” and “We’re Going To Be Friends.”

Related: Jack White Played a $3 Surprise Show in Alaska and Brought Out Jack Johnson: Watch

But the music lover also expressed his concern about how people disregard music for convenience, telling the crowd, “If you feel strongly about music and love music, tell people that. Tell people that music is sacred.”

He added that music deserves respect and it shouldn’t be assumed that it can be had for free, perhaps a dig at those that have complained Tidal is not actually for everyone, but for those who can afford to spend $19.99 a month.

“Music is not disposable and worthless,” he said. “It shouldn’t be treated that way.”



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