Earlier this week the Agenda Show made its annual stop at the Long Beach Convention Center, showcasing popular surf, skate and lifestyle brands’ upcoming lines and collaborations.
What is Agenda exactly? Agenda’s portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference.
Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.
Some of our favorite companies had the best setups at Agenda, one of which included Travis Barker‘s Famous Stars & Straps bodega.
Famous had plenty of dope artwork around the bodega, including a memorial to Famous family member Trigz, who was killed in October 2014.
Another company we respect is Rebel 8, who in the past few years moved their San Francisco-based operation to the heart of Downtown Los Angeles.
We ran into Mike Giant and Joshy D, the two dudes behind it all. Giant helped design the KROQ summer logo a few years ago, you may have seen our wrapped van in the streets. These guys continue to be at the forefront of fashion trends and have developed a great brand based off art, music, and tattoos.
It was hard to miss Hurley‘s tagged up rasta van, which was located smack dab in the middle of the show.
Hallway shenanigans included piñatas and free drinks from some of the vendors. Thanks for the Billabeer!
Scion had a cool Slayer-themed tC and xB shag-wagon designed by Riley Hawk.
L’Amour Supreme in action.
Nicky Diamonds of Diamond Supply Co.
Rapper YG closed out the first night with a performance out on the back patio. He’s got a new line with RVCA that will be available exclusively at PacSun starting January 10.
Words and photos by Cody Black