By Matthew Gonzales
Another summer season has arrived accompanied by heat and hot summer nights, but the clothing industry already has fall/winter on the mind.
The Bi-annual Agenda Trade Show was in full swing yesterday showcasing all the new 2015 lines packed full of everyone’s favorite trends and fashion for men and women.
Agenda showcases everything from skate, surf, streetwear, lifestyle, sneakers, art and so much more. This industry is expanding and growing more and more every year with massive followings spanning all over the US, and even distant parts of the world.
The show brings in many big name brands including LRG, Travis Barker’s Famous Stars & Straps, Hurley, Billabong, Stussy, Obey, The Hundreds, Vans and Nike SB, just to name a few. Agenda has continued to grow over the years and has recently devoted the attention to the female market as well as showcasing new up an coming labels like Rook, Clae Footwear, Diamond Supply, Stance Socks, Rebel 8, and Primitive.
This community is massive with huge art displays, cars, music and booths full of eager buyers trying to find the new IT brand. Just walking around the show gives you a look into today’s youth and fashion of our generation, which is sure to be a budding industry for many years to come.
Hurley was doing live silkscreening and was showing off this amazing custom lowrider.
Meetings upon meetings between buyers and brands like this took place all over the convention.
Volcom had an all white themed display.
Benny Gold had his Guest Glider Artist Series on Display featuring dozens of artists from the industry.
Rebel 8 with a custom art instillation was a stand-out among the booths.
Famous Stars and Straps had a zarape inspired car chilln.
Hurley an there Phantom technology instillation.
Agenda will continue on through today and will travel to New York: July 21-22 and Las Vegas: August 18-19.