By Nadia Noir
Pasquale Rotella’s Instagram bio calls him (minus the emojis) a “Night Owl. Experience Creator. Truth Seeker. Soulmate. Wide Awake.” For the man behind epic EDM-party producers, Insomniac, Rotella hasn’t had a moments rest since 1993 when the company was created on the heels of task forces shutting down parties.
“I was a fan. I went to underground parties before the word EDM,” said Rotella to Kevin and Bean. “Before a lot of the genres that exist now. There was pretty much just techno and house music.” Once parties started getting shut down, the “night owl” and literal insomniac couldn’t sleep. He wanted to create a place for him and his friends to go. “I’m always thinking of ideas,” elaborated Rotella.
In 2014, those nocturnal ideas translated to hundreds of events and festivals around the country like Nocturnal Wonderland and Las Vegas’ party to top all parties: Electric Daisy Carnival. The line-up for the 18th annual Electric Daisy Carnival was recently announced and includes names like Afrojack, Alesso, Calvin Harris, Bassnectar, Hardwell, Steve Aoki, Avicii, Axwell /\ Ingrosso, Tiesto, Arty, Knife Party and Kaskade. Rotella jokes that Electric Daisy Carnival Las Vegas pretty much as everyone, but that ticket holders will complain about the ten guys they didn’t book. Rotella reminds us that it’s not just about the music; he’s also an “experience creator.” There are visual artists and lots of people watching and eye candy. Electric Daisy Carnival is just one giant party. It’s about “the whole happening.” It’s about being there and “discovering new stuff.”
“I love it as much as the first day I walked into a show and it’s the people, you know, and the energy that they put out and there’s nothing like it in the world,” said Rotella. The whole thing was documented in a film called EDC 2013: Under The Electric Sky that is actually screening for the first time to the public tonight. They tried to find theatres that had great sound, but the movie is also in 3D and features a lot of different artists including Fatboy Slim, Tiesto, Above and Beyond, Kaskade, and Jason Bentley who did the music supervision. It’s crazy to think that ten years ago, this sort of EDM scene didn’t even exist. Rotella admits that the music has “definitely gotten better.”
“I have to give credit to David Guetta and Black Eyed Peas,” explained Rotella. “You know, for exposing the music to a wider audience. They were at the forefront of that.” He emphasizes again that although the music has gotten better, it’s still all about the party atmosphere. “I do believe that it’s one of the best parties in the world,” continued Rotella. “It’s a New Year’s Eve or Mardi Gras, but with amazing music. The music is not all there is. The music is as important as other things, but there’s a lot of other things…And you don’t get that everywhere. You don’t get that at other kinds of shows.”
You also don’t get a “truth seeker” and musical curator who also has their own music label through Interscope and gets hit-up by childhood friends to make their kid the next EDM superstar.
“I have a childhood friends who have kids that are already making beats that are like 8 or 9-year-old that are like, ‘You know. You should listen to this. He’s going to be a star.’”
Electric Daisy Carnival Las Vegas takes place June 20th to 22nd. The festival is sold-out but you can get more info here.