KISS’ ability to brand its name on just about everything – yes, even coffins – has ensured eternal financial stability, but it seems the Detroit rockers aren’t stopping quite yet. As announced Monday (March 12), KISS frontman Gene Simmons will be opening a restaurant chain aimed at craft beer lovers and of course, fans looking for the backstage experience.
Called Rock & Brews, the chain will open (or rather, re-open) its first location April 3rd in El Segundo, near LAX. But Rock & Brews is not a brand new endeavor: A total remodel of the existing beer garden — a collaboration of concert promoter (and former Rolling Stones and Doors manager) Dave Furano and restaurateur Michael Zislis - kicked off late last year, with Simmons involved and franchising now in progress.
With four locations opening this year and even more anticipated next, Simmons’ home base of LA remains a big market for the restaurant, with more SoCal locations to come. Future locations include Denver, Atlanta; Maui, Tokyo and Cabo according to a release.
As for the menu at Rock & Brews — which boasts a logo echoing that of Rolling Stone Magazine – it’s all about the craft beers, pizza and burgers. The décor will be in the vein of the Hard Rock Café, with rock ‘n roll memorabilia on display and classic concerts playing on the big screens.
Though Vegas isn’t on the short list of franchise locations for Rock & Brews just yet, KISS will open a tourist spot in Sin City this week. KISS By Monster Mini Golf Site, an entertainment complex that includes the KISS Hotter Than Hell Wedding Chapel, opens Thursday March 15.