Troy Lee Designs Opening New Flagship Boutique And Design Center In Laguna Beach – Grand Opening Party This Thursday

As a child growing up in Corona and into the dirt bike riding scene, I recall riding my bike to Troy Lee Designs headquarters often to check out some of the coolest helmets and riding gear around. Fifteen years later, TLD continues to be one of the top producers of not only quality helmets, but also has expanded all the way into the world of high-end clothing (the Steve McQueen line).

Having opened their first SoCal flagship store at The Lab in Costa Mesa, TLD recently announced the grand opening of their second boutique and design center – smack dab in the middle of Laguna Beach! This Thursday, they’re kicking things off with a celebration that will have pro riders signing autographs, as well as legends like Malcolm Smith, Peter Fonda and Jeremy McGrath in attendance to help debut the new store to the public.

Located in the heart of Laguna Beach at 380 Glenneyre Street, Suite A, Laguna Beach, CA 92651, the Grand Opening celebration takes place November 3rd, 2011 from 5:00 PM to 9:00 PM, culminating with an exclusive first-hand showcase of the Boutique & Design Center with Troy Lee himself.

Check out this video of the new Laguna location, it looks pretty sweet!

“We invite everyone to attend the official Grand Opening of our new location on Thursday, November 3, 5pm – 9pm. Troy Lee Designs/Lucas Oil/Honda riders Christian Craig, Travis Baker and Cole Seely will be there to sign autographs, among other racing legends and celebrities such as Malcolm Smith, Oriol Servia, Jeremy McGrath, Peter Fonda and more.”

“The grand opening coincides with the Laguna Beach Art Walk, which takes place on the first Thursday of every month, so there will be plenty to see and do. Come celebrate our newest venture with us, and enjoy some complimentary wine and hors d’ouevres!”

About Troy Lee Designs

For more than 30 years, Troy Lee Designs has been customizing helmets “For The World’s Fastest Racers.” Our relentless commitment to creating products that exceed the cutting edge style, design and quality, has given us the reputation as an innovator in many different racing fields. Troy Lee Designs has since expanded into a full force operation, offering a complete product line including helmets and gear, to sportswear and our full line of Premium Protection products.