Most people know Joseph Gordon-Levitt from films such as Inception, 500 Days of Summer, and 50/50, but until he hosted SNL last season, the extent of his talents had long been overlooked. Over the last few years, he’s taken his creativity on the road with a collaborative media project and production company called hitRECord. “Regular Joe” spoke with Kevin & Bean this morning about a huge event coming to LA next week, and how everyone can be a part of it!
This hitRECord project was started over five years ago after having ideas for various short films, writing and music projects, etc., and not wanting to collaborate with just the “Hollywood type” of people. Joe wanted to work with people all over the world on these projects and make things together.
After starting as an internet venture, the project began to take on a life of its own and was taken up to the 2010 Sundance Film Festival to make live “records” in an environment of already produced films. This new take on the creative process was something that Joe saw potential in and continues to run with it.
In continuing to collaborate and get the word out about hitRECord, Joe has done a series of live events around the States where completed projects are showcased and new projects are started. It’s a really unique environment in which people have the ability to participate in a creative project on a much larger scale than they could by themselves. These events have live music, short films, story readings, and give collaborators, fans, and attendees a chance to photograph and film right then and there, and upload recordings on-site for future collaborative efforts.
Monday, October 10th, is hitRECord’s Fall Formal, and will be the largest event to date. It will take place right here in Downtown LA’s historic Orpheum Theatre, so get all gussied up and go! Half of all money made goes back to the contributors, and to date, $50,000 in royalties have been divvied up between those who’ve participated.
“Normally I just wear jeans and T-shirts to these things, but this time I’m getting a spiffy-ass suit… It’s gonna be fun… Did you guys see SNL? I’m good at putting on live shows,” Joe joked. Determining whether this whole project was brilliant or crazy, the Kevin & Bean crew decided that it was a little bit of both, but intriguing nonetheless.Before he left, Joe made sure to give everyone crap about this being only his first appearance on the Kevin & Bean show.
Tickets for the Fall Formal are getting close to selling out so go here to buy yours before they’re gone!