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Movie Beat 4/22/11 – African Cats, Madea's Big Happy Family, Water For Elephants, The Greatest Movie Ever Sold

african cats lion Movie Beat 4/22/11   African Cats, Madea's Big Happy Family, Water For Elephants, The Greatest Movie Ever Sold

Four new movies in cineplexes this weekend and all of them are… eh… Not a smash hit in the bunch, in my opinion.

But your options this week are African Cats, Madea’s Big Happy Family, Water for Elephant and The Greatest Movie Ever Sold.

African Cats:

It’s a documentary from Disney, and apparently, from what I’ve heard, is very entertaining. It’s about two families of big jungle cats and how they teach their cubs the ways of the wild.

These documentaries are always BS, but very entertaining. You know they just shoot a bunch of stuff and then they create a fictional narrative for these families. I’m just sayin’…

Madea’s Big Happy Family:

Yes! Madea’s back, everybody! She is one sassy black lady! She will put you in your place if you step off. I know that much. She will come at you and she will straighten you out.

Madea jumps into action when her nurse, Shirley, receives distressing news about her health. Shirley wants to gather her three adult children around her and share the news as a family, but the kids are so distracted by their own problems that the family can’t seem to come together for their ailing mom.

Nu-uh! I don’t think so! Madea better straighten them out! And these movies make millions and millions and millions of dollars! Even African American have to look at this and say, “Come on! That’s just not funny!”

I can see wanting to go see a movie that represents your race or your family, but doesn’t that also have to be entertaining, and well written, and good on top of that? I mean, Rob Schneider makes a lot of movies, but I don’t go just because he’s white! I don’t see Grown Ups just because it’s a bunch of white guys!

Water For Elephants:

Robert Pattinson and Reese Witherspoon in a romantic drama about the circus and elephants. I know, it’s one of those weekends. They took the benefit of being based on a beloved book and having a built in audience and took the two most unappealing romantic leads they could find and cast them in the film.

POM Wonderful® Presents: The Greatest Movie Ever Sold:

This a documentary by Morgan Spurlock about branding, advertising, and product placement in movies that has been financed and made possible by branding, advertising, and product placement.

You see what he did there? He flipped the script. He took it and he made the point by doing it. It’s too complex for me.

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